There are so many digital marketing methods to choose from that it can be difficult to select which one to focus on. Marketers searching for the perfect digital marketing plan must first understand their business, product, and demographics before deciding on a Digital Marketing Technique that will work for them.
In a recent study, we asked 200+ global marketing experts to find out what they felt the future held for digital marketing. And oddly enough, digital strategy and planning scored one of the top four talents they deemed ‘very vital’.
When it comes to digital marketing initiatives, you don’t want to lose time by selecting the wrong one, and you also need to keep track of your lead generating efforts.
Here’s a step-by-step strategy for increasing consumer interaction, raising brand recognition, and generating leads in 2023 and beyond.
The Most Effective Digital Marketing Technique
In 2018, social media marketing was the most effective digital marketing technique. Followed content marketing and data management were the least effective, with SEO falling somewhere in the center.
While this is far from conclusive (some techniques will perform better than others depending on a variety of factors). It does provide an intriguing insight into the most likely methods of lead creation.
Email and video continue to stand out as efficient means to promote practically any product across any sector. However, they are not as potent as content or social media marketing, according to the Smart Insights graphic.
More important than the sort of marketing you conduct is if your overall strategy is well-matched with your brand and message. To that end, consider the following factors when developing a successful campaign for your company.
Maintain your agility
The issue about digital marketing is that it is a bit of a trial and error process. Hence, while you must establish a strategy, you must also be flexible in the following areas:
- Changing SEO Trends
- Future trends
- Your content calendar and chronology
- Just one or two social channels
- Which KPIs to focus on
When to get progress updates, and where to discuss and regroup
An effective plan will always require some tinkering. Necessitating attentive and ongoing monitoring and modifying. If you operate alone or in a small firm, don’t be hesitant to employ outside advisors to assist you to dig into your analytics and reframe goals if something isn’t functioning as anticipated.
Understand Your Customer Thoroughly
No digital marketing plan will be effective until you first understand who buys your product and why they buy it. Where and how they buy it may or may not be important. Investigate and investigate diverse demographics to learn not just what they want to buy. But also what they are worried about culturally, socially, and politically.
Airbnb’s success with #weaccept, which began as a Super Bowl commercial following President Trump’s travel restriction, is an example of customer awareness. It earned 5 million views on YouTube in a month, and the popular hashtag attracted lots of celebrity attention. It is not to imply you should be political, but being culturally aware, especially when on-brand, is always a good thing.
Mercedes’ #MBPhotoPa ss campaign is just one of many instances of ads that leveraged a combination of technology, and authenticity. And a simple message combined with an influencer collaboration to attract the attention of animal and adventure enthusiasts. This video created as part of the campaign. It shows Loki, a canine Instagram sensation, and his owner Kelly Lund traveling through snowy mountains in a Mercedes. The commercial, which highlighted a range of actual individuals enjoying genuine adventures, went viral.
Concentrate on the End Goal
In marketing and product creation, so much attention places on the product and the “numbers” around it (earnings) that people lose sight of the need that the product fills.
What matters most is who you are marketing to and why. To comprehend what they’re doing with your product, you need to understand their pain points. In other words, if you show them the post-purchase moments, they’ll recall why they need it in the first place.
Utilize Content to Generate Leads in Digital Marketing Techniques
There are several methods for generating leads, but one tried and true strategy is to provide excellent written content and distribute it properly. You increase your conversion potential by linking your blogs and articles to a specific offer via a landing page. According to Entrepreneur, bloggers are 13 times more likely to have a good ROI, and businesses achieve the same outcomes.
Utilize Audio and Go Live
You create authority and connectedness in the field when you take the lead on arranging and hosting in-person events, including live webinars that may be given to important contacts afterwards or utilised as a special offer. The nice part is that these gatherings do not have to be formal. If you know that a few colleagues in your profession live in the same city as you, you may organise a meetup night to get to know them.
Whatever you record in excellent quality or do to enhance knowledge and connection will be remembered.
According to Statistica, by 2020, over 4.78 billion individuals worldwide will link to mobile phones. According to Convince & Convert, 40% of buyers consult at least one social or search channel when shopping, and 4 out of 5 shoppers use smartphones as part of their normal consuming habits.
When you stop to think about it, this is rapidly becoming the norm. You use mobile a lot for basic consumer requirements, whether you’re searching up reviews for a popular video game, checking restaurant ratings on Yelp, or just seeing if your local shop has the proper item in stock.
Examine and improve
While developing your marketing strategy, it is critical to incorporate key performance indicators (KPIs) that align with critical business goals. To comprehend your goals and objectives, you must have a strategy in place. Finally, after you understand these, you may monitor the metrics providing you with information about the KPIs that matter.
The Bottom Line
The key to any digital marketing strategy or approach is to keep focused on your fundamental mission rather than your product. Concentrate on the advantages, meet the true requirements of the consumer, and learn what makes them tick. Keep track of which societal trends are influencing particular groups. Remember that it is your responsibility to “follow” the consumer rather than the other way around.
Do you want to become a Certified Digital Marketing Strategist? Check out DMI’s Online Digital Marketing Strategy Course, as well as our exciting Certificate in Digital Strategy & Planning, which will equip you with the knowledge, skills, and methodologies needed to develop an effective digital strategy.
