The year is 2023, and the world’s digital population is around 4.57 billion individuals. In current market environment, businesses must rely on digital channels to expand. When it comes to growth, we can’t overlook the digital marketing sector, which is rising by the second. Content marketing, SEO optimization, social media marketing, video marketing, and other buzzwords are commonplace among marketers today.
Digital marketing is popular among marketers for a variety of reasons, including, but not limited to, high ROI, larger reach, focused demographic, and longer shelf-life. What were the outcomes? They’re fantastic.
Content marketing is one of the most popular marketing tactics today, with 91% of B2B marketers and 86% of B2C marketers adopting it to develop their brands. To make it work, you must devise an effective internet marketing approach. And, believe it or not, your web design plays a significant role in this.
Five Ways Site Design Influences Content Marketing
According to studies, 94% of the time, visitors’ initial impressions of websites are design-related. If you want your content to perform effectively on your website, you must create it to meet the expectations of your visitors.
Several criteria decide whether or not the site design meets industry standards. Scroll down to find out what you need to focus on to make a strong first impression.
Accessibility
Accessing the material is the only method for your audience to read, appreciate, and connect with it. No matter how good the information is, if the audience cannot locate it fast, it will not serve its goal. It just takes 2.6 seconds for visitors’ attention to be drawn to the region of the page that has the greatest effect on them.
The viewers do not have the time or desire to go through irrelevant pages in order to find the information they want. If you force them to do so, they will go to your rivals for relevant material.
As a result, classic designs have given way to burger menus, drop-down menus, and search bars that allow users to navigate to a specific content category or page with a single click. Try implementing a site map to guide your audiences and website visitors to the information they want.
As a result, your website must allow people to navigate easily. Recall that an easy-to-use website has more power than any other instrument a company can employ since it assures consumer happiness and ease.
Readability in Content Marketing
When we generate material, whether it’s a blog, an essay, or a case study, we always keep readability in mind. We make certain that the audience understands the topic right away. Similarly, we must ensure that the content’s typeface and arrangement are reader-friendly.
As a result, while building a website, you should consider elements like font, size, depth, type consistency, color, and so on that will affect the readability of your information. Users who are directed to your website through content marketing may abandon it if the UI makes reading difficult or unpleasant.
Avoid using showy colours when creating your content page, and make sure the colour of the text and the backdrop do not conflict. When your audience enjoys their reading experience, they prefer to remain longer, which affects your search ranking.
Consider that a substantial portion of your audience accesses published material via mobile devices. Up to 57% of internet users say they will not suggest a company with a badly designed mobile website, while 87% feel a business’s mobile website should be on par with or better than its desktop website.
Overall visual appeal
Let’s face it: we do, at least when it comes to content marketing, judge a book by its cover. A good product in poor packaging will never sell. Similarly, if your website does not appeal to people, your prospective content will fail to create traffic.
Visitors establish an opinion about your website in just 50 milliseconds. The look of your website determines whether or not people stay. If a website’s layout is unappealing, 38% of users will abandon it.
When you employ content marketing, you regularly update fresh information, which can make the web page appear untidy, scattered, or packed if it is not built properly. Your site design must be able to contain large amounts of material in a nice and consistent style that consumers find easy to browse.
To avoid clusters, there should be enough white space to bread, and the contents should be divided using boxes or borders. You can wish to incorporate a visual hierarchy to direct consumers’ attention to the most crucial sections of the website.
User-friendliness
The finest characteristic of any website is, without a doubt, its user-friendliness. After all, the website exists to serve its users and visitors. There is nothing further to ask if the interface functions properly with them. As a result, the designer must consider many issues.
The website should include parts and sections to fit various contents so that people may quickly discover them.
The design should also guarantee that the browser is always visible on top so that visitors can get the information they need without having to navigate through many pages.
The actual information should be spaced apart. The use of space facilitates the audience’s interpretation and comprehension of the information supplied while also improving the readability of the text.
The flow of information should be logical as well.
Visual stimulation
One well-known fact regarding the internet populace is that they favor visual material over all others. 54% of customers want to see more video content from a company or brand they like.
While looking for information about a product or learning about something, audiences prefer photos and videos. 40% of marketers believe that infographics and drawings are most effective with their target audience. Explainer films and demos help people understand what the brand has to offer.
These visual components facilitate information comprehension while also appealing to the eyes. As a result, in addition to your textual material, your web design must include visual stimuli.
In reality, incorporating visual information in your textual content such as infographics, motion graphics, GIFs, videos, and photographs will enhance audience engagement and website traffic.
To Summarise
If you underestimate the influence of web design on content marketing, it may cost you a lot of money. The success of your material is determined by the platform on which it is published, and your website is the platform on which you have the most authority. As a result, you have the upper hand here.
Pay attention to the above-mentioned design concepts to ensure the success of your content. Nonetheless, if you have any questions, please contact us right away!
