Does Google interpret internal links differently depending on where they are on a page? Are internal links in the header and footer less important?
Google’s John Mueller has responded to the subject of whether Google uses internal links in the footer or header differently. Google’s John Mueller explained the subtle distinction in how Google analyzes a website’s core content. And provided light on how Google treats it inside a web page.
Internal Hyperlinks
Internal links are links that lead from one website to another within the same website.
It include menu links, which often places in the header, and links to significant portions of a site. Such as the about us and contact pages, which are frequently found in the website’s footer.
Internal links can also be connections to other pages on the site contained inside the site’s content.
John Mueller of Google Discusses Internal Links
Are all internal links create equal?
Internal connections are crucial, according to Google’s John Mueller. And the individual who asks the inquiry wanted to know whether there was a difference in how different types of internal links are processed.
The questioner inquired:
“You recently emphasized the value of internal linking in informing Google about the importance of certain material on a site.
I’m curious if links inside various areas of a website treats differently.
For instance, if a page links within a header or a footer and so appears on every page of a site.
Does Google treat such links differently from links within the page’s body?”
Internal Links Are Not Distinct
Mueller clarified that links process differently depending on where they situated on a web page.
John Mueller responded:
“We don’t really distinguish ourselves there.
So, for example, if items are connected in your page’s footer and they’re linked from across the entire website. Then from our perspective, you have those connections from across the entire website.
It’s not like we’d say, “Oh, like links in a footer have less weight or are less useful, so we’ll disregard them,” or anything like that.
As a result, when it comes to links, we essentially see them as links on a page.”
The text treats differently depending on the location
Following that, John Mueller stated that material within the primary content processes differently.
He elaborated:
“When it comes to text in there, it’s slightly different in that we try to identify what the major substance of a page is.
And, when it comes to ranking in relation to other material on your website, we’ll strive to concentrate on the page’s major content area.
But, from our perspective, links just assist us better grasp the site’s structure, and whether they’re in the header, footer, sidebar, or main text, it makes no difference.”
Internal Links Are Critical
While the text in the main content section view slightly differently, internal links within the header, footer, or main content consider the same, according to John Mueller.
Mueller also stated that internal links in the footer and header are not given less weight than links within a web page’s content.
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