Finding the balance between optimising content for users vs making your content SEO friendly can take some serious fine-tuning. After all, we all hear how SEO friendly content can reap rewards in generating audience-specific traffic to your website. Many will argue that SEO-optimised content can’t be user-friendly, however, the truth of the matter is you don’t need one or the other – you need both.
In this article, we’re going to share NOVOS’ top tips on how you can write SEO friendly content for search engines and your users.
Begin with keyword research for Content
Forward to 2022, and anyone with experience in SEO will tell you that algorithms are shifting towards more thought-led sorts of content. Of course, keywords continue to play a significant part in dominating SERPs, but you must also keep your target audience in mind when developing your content. You should be aware of the following nine points:
Step one
1) Recognize the search intent driving your keyword research. Consider the graphic below, which depicts the client journey for a sustainable apparel firm. This is what we mean by basing your keyword research on what your user needs to know.
Step two
2) Examine who is at the top of search engine results and use it as a reference to ensure you’ve addressed the same things in your post. No, we don’t mean copying or duplicating stuff; instead, showcase your knowledge and make it a better resource!
Step three: Don’t dismiss long-tail keywords in Content
3) They may be low in volume, but they may also be poor in competitiveness. Not only is it simpler to rank first in search engines for long-form inquiries, but it also helps give your material a true feeling of what it’s about, which is useful when Google uses its algorithms to select its sources.
Step four
4) On Wikipedia, seek for the topic-specific pages you want to cover. This is a trustworthy user-generated web resource. You may use it as a resource to acquire ideas while addressing themes.
step five: Google will practically complete your sentences in Content
5). Google Autocomplete will propose keywords based on real-world user queries. Isn’t it cool? And quite effective when attempting to strike a balance between consumers and keyword research.
step six
6). Google related searches provide 8 search results towards the bottom of the results page. These are produced automatically using Google’s algorithm to find phrases related to your search. This is a fantastic resource for assisting you with keyword research.
Step seven
7) Visit other subject forums to discover what questions and topics your target audience is asking.
Step eight
8) Monitor your primary competition and determine which keywords are generating a lot of quality traffic. You may use a free Google account to use the Google Keyword Planner Tool in the Google AdWords interface to aid you with this study.
Step nine
9). Look for keyword suggestions on Amazon – this is especially useful if you’re an E-commerce company looking to drive product pages. When it comes to transactional terms, Amazon completely dominates the organic search results.
Make Proper use of your Metadata in Content
You’ve discovered your target keywords. Include them in the appropriate places: title, URL, and meta description. Keep it about 150-160 characters long and within the context of your material. In H1-H6 tags, picture names, and alt image tags, include your keywords.
If you require assistance adhering to these guidelines, there are several free meta writing tools available to assist you in adhering to Google’s suggested lengths for titles and meta descriptions. Just keep in mind not to overdo your keywords while implementing. It will reduce the readability of your material and may appear spammy. This can reduce the likelihood of your blog article ranking in SERPs, which is precisely what we don’t want.
