If you’ve heard that search engine optimization (SEO) is beneficial to your company but don’t know where to begin, you’ve come to the correct spot. This fast SEO lesson will provide you with some fundamental SEO information as well as a list of actionable SEO measures you can take to kick-start your plan right now. Let’s define SEO Works first before delving into it step by step.
What exactly is SEO, and how does it work?
When you implement an SEO plan, your website will rank better in search results for terms related to your company, goods, and services. Finally, SEO helps you acquire exposure in relevant search results, allowing more people to locate and visit your website, contact you, and make a purchase. Because 75% of consumers never go above the first page of search results, maintaining top ranks using SEO is critical.
Not sure where to begin with SEO Works? Keep reading as we go over SEO Works step by step!
SEO step by step: An in-depth SEO course for 2021
Now that we’ve covered the fundamentals of SEO, let’s look at how it works.
1. Perform keyword research
Keyword research is the first stage in our SEO course. Keywords are the words and phrases that consumers type into search engines like Google to find businesses, goods, or services similar to yours. Using relevant keywords in your site content raises the visibility of your pages in search results, allowing more visitors to find your site.
Begin by brainstorming a few keywords that consumers could use to get information about your company, services, or products. If you’re a mechanic in Philadelphia, for example, you may try phrases like “mechanic in Philadelphia” and “car repair shop in Philadelphia.”
Then, using keyword research tools, determine the keywords and phrases that consumers use to locate your business. The following are some of the best keyword research tools:
- The Ahrefs Keyword Explorer displays the most popular keywords for a topic as well as their search volume.
- Google Trends reveals keyword popularity trends but does not provide search volume, which is the number of people that search for a specific phrase.
- KeywordsFX assists you in locating prominent keywords that are connected to your beginning keyword.
- Enter your beginning term and you’ll be presented with a long list of fresh keyword suggestions.
Try to uncover a combination of short-tail and long-tail keywords while performing keyword research.
Short-tail keywords are one or two words long and broad in nature. Long-tail keywords are more specialized and lengthier. “Mechanic” is an example of a short-tail keyword, but “best mobile mechanic in Philadelphia” is an example of a long-tail term.
Long-tail keywords are simpler to rank for since there is generally less competition, and when consumers search for precise, long-tail keywords, it is easy to discern exactly what they are searching for. While ranking for short-tail keywords is more difficult, it may be tremendously helpful. As your site’s authority grows, it gets simpler to rank for short-tail keywords.
2. Google your keywords to limit down your options
After you’ve decided on your primary keywords, it’s time to learn more about them by going right to the source – Google. Google the keywords and look at the content that appears on the first page. Examine the results for search intent, or what individuals are seeking for when they type in a term or phrase.
Consider what each result offers to users. Investigating the search intent behind keywords will assist you in narrowing your keyword list and focusing on the most important phrases for your organization. Take note of any other trends in the results as well.
Do the top-ranking pages use a list format? Is it blog posts or longer-form content? Do they have a lot of screenshots or links to useful tools?
Here are some of Google’s top results for “car repair shop in Philadelphia.” Looking through these results may help you identify the proper terms to target and generate content that ranks if you want to rank for that or comparable keywords.
3. Create detailed material depending on your keywords
It’s now time to start creating content for your website. Make a page for each important word. On each page, you can target one or more keywords.
Use the page’s goal keyword as well as numerous related keywords throughout your text. Include keywords in your page title and headers, as well as throughout your content. However, be certain that your keyword usage is natural and not repeated.
You may use the top results’ search intent and patterns as inspiration for your content because they reveal what consumers are looking for when they search a certain phrase. To beat out the top results and be on the first page, you must provide material that is somewhat better than what is already there. You may also strive to make your material stand out in some way while still matching the search intent.
4. Collect connections to your pages
External factors can also influence how Google ranks your sites in search results. The amount and quality of other sites that link to your pages is one of these criteria. Backlinks from high-authority sites increase Google’s perception of your site and content as more valuable and authoritative.
These links are interpreted by Google as evidence that people trust and appreciate the material on your website, and you will rank better in search results as a consequence. To obtain backlinks, you can employ a variety of tactics. The most important thing to simply provide good content that people will want to connect to.
You may also email bloggers and request links, perhaps by pointing out a broken link on their site and offering your page as a substitute. We can help you create links on credible websites in your field as part of our SEO services. Internal linking, or connecting to other sites on your site from your own pages, is another effective SEO approach.
To give a new page an SEO boost, try connecting to it from an existing page that is performing well.
5. Enhance your technical SEO Works
Another part of SEO to consider is technical SEO, which refers to upgrading your website’s technical characteristics in order to assist Google crawl and index it more efficiently, hence increasing your ranks. Google crawls and analyzes your site, while indexing organizes and stores your material so that it appears in search results. Here are a few technical SEO Works elements you should consider.
Google considers page speed as a ranking element when selecting which order to rank search results in.
A sluggish site also provides a terrible user experience, which may further affect your rankings. To test your site’s performance, use Google’s PageSpeed Insights, a free tool. Enter your website’s URL, and Google will provide you with a report on its performance, as well as ideas on how to improve it.
6. Improve the design and user experience of your page (UX)
Google considers how people engage with your page when determining how to rank it. As a result, the following stage in our SEO Works guide is to ensure that your page is simple to use and appealing to the eye. Consider hiring a web design firm to optimize your site for search engines.
To optimize each page for UX and SEO, use headers, bulleted lists, and visuals like as photographs, screenshots, infographics, and videos to break up the content. Breaking up your content will make it easy for readers to scan the page and see what it’s about, as well as making it appear more enticing. Improving the style and UX of your website helps visitors to spend more time exploring your content, which provides a favorable signal to Google.
7. Re-optimize your material on a regular basis
The SEO Works process does not end after your article is published. It is critical to track the success of each page as well as your overall SEO strategy. You can then make adjustments as needed to enhance your results.
Monitor the results of any modifications you make, such as changing your copy or adding more visuals to a blog post. Keep an eye out for variations in rankings and how people engage with your site. Tools like Google Optimize can assist you in experimenting with different areas of your website.
When you deal with LadiTech, you will receive monthly reporting on your site as well as the sites of your rivals. MarketingCloudFX, our patented digital marketing tool, allows you to easily track the performance of your website and provides artificial intelligence-generated advice to increase your search engine results.
