When it comes to attracting and converting clients, content is timeless. When done correctly, content marketing is an effective and cost-effective (or even free) means to reach the desired audience with the information they require.
Content marketing is changing in 2023. (in new and wonderful ways that build on the content and SEO trends in 2022). It’s not just about the formats you should use to engage your audience (long and short-form) or TikTok’s emergence as an effective marketing platform, but also about marketers using AI to increase productivity and combat the dreaded writer’s block – especially if you’re a busy content marketer writing a lot of copy.
Now, let’s have a look at the important content marketing trends for 2023 to see what you should be on the lookout for or try to see if it improves performance. Continue reading to learn more about these critical trends:
- Immersive mobile-first video in short form
- A surge in the creative economy
- Collaboration in marketing and artificial intelligence
- Live and long-form video content
Immersive video in a short format in Content Marketing Trends
For years, video has been heralded as the primary content type for marketers seeking to achieve momentum across platforms, particularly social media. According to the 2023 Content Benchmarks Study, more than half of marketers believe video is the most useful content format, with 25% believing live video is beneficial in meeting social media goals.
According to Alison Battisby, Social Media Consultant & Founder of Avocado Social, all social networks value video content and its algorithms, including sites that were previously text-based, such as LinkedIn.
“2022 was the year of fun, immersive, mobile-first, full-screen video, so you need to think vertically when creating videos in 2023. We’ll see more experiments experimenting with this format, even with paid advertising.”
Battersby believes savvy brands first test their creativity organically, then promote their best-performing content. This is a trend that works well for TikTok. If you’ve noticed a spike in views and likes for your videos, why not give it a boost?
The explosion of the Creator Economy
Top 2023 Digital His Marketing In his trends blog, he said that the economy of creators grows and changes. This explosion leads to fierce competition between brands to attract and retain the best developers across platforms.
reason? Brands want to fill content gaps and connect to the latest trends. But they don’t always have the knowledge or ability to act quickly enough or in a way that maximizes engagement and conversions. “Content creators can trust how their contacts are rated, and creator profiles are often more engaged than brand profiles. Think about it: can you provide some products for review, invite some people to an event, or collaborate on some piece of content, for example trendy sounds ?” says Battisby. Luckily, social media networks make it easy for brands to find the right quality creators. Instagram recently introduced Creator Portfolios. This allows creators to share their own stories and establish partnerships on their profiles.
According to MIT Technology Review, YouTube announced its 45% revenue share for YouTube short films. So Battisby believes YouTube is monetizing its new vertical video service to attract creators to create their own short film content.
Artificial intelligence and collaboration in Content Marketing Trends
Artificial intelligence (AI) and copywriting have been linked for years. But in 2023, as consumer demand for personalization grows, AI will play a bigger role than ever in content creation.
Many new AI solutions are appearing on the market. For example, UberSuggest uses AI to power blog posts, and Copy.ai helps create social media posts and blogs. Chat GPT, on the other hand, is trained to interact in conversations and integrates with Zapier to enhance media content for blogs and social plans, creating pictures and videos. These new technologies require marketers to learn how to talk to them and create the best content prompts. Matt Santos, Vice President of Products and Strategy, Neil Patel Brands, said:
But it doesn’t just make a copy. Matt believes that content can help marketers create sentences, especially when there is so much content to create. “I think you can take advantage of this tool just by igniting your creativity. Our minds start racing as soon as words start appearing on the page, so it’s great for breaking writer’s block. is essentially the usefulness of AI today.”
Further investments in software and machine learning will bring several breakthroughs in 2023. Natural language processing and other factors are improved, and later you’ll find AI to produce better content. All she has to do is spend a few minutes QAing and editing that content.
Despite these improvements, Santos said, “It’s very unlikely that there will be an AI that can create a perfect entire blog post from start to finish. That’s still a few years away. We can create the first part or finish the piece, but AI is still an integral part of humans.”
Feature-length content and live video
Many marketers rely on short-lived content to generate interest and drive engagement. But ignoring long-form content is a mistake.
Longer content such as blogs, e-books and webinars are not only great for SEO, they are also great for building backlinks. A Backlinko study found that posts over 3,000 words saw a 77% increase in backlinks.
But what about longer videos: According to senior Google executives, 40% of young people now think they’re using TikTok and Instagram to search for places to go to lunch instead of searching Google Maps. It is So creating a video showcasing a place can help grab people’s attention and draw attention to your website or brand.
Battersby also sees successful long-form video companies on LinkedIn. “I have seen LinkedIn Live over the last few years and it just keeps getting better and better as a tool. It has become easier and more accessible to start live streaming on LinkedIn and host professional webinars and conversations within the platform. Become.”
There is also audio content such as podcasts. The format has grown in popularity in recent years. Podnews reports that US podcast revenue will reach nearly $1.5 billion by 2021. And that 38% of US monthly listeners will be his has increased from just 14% in his decade.
2023 Content Marketing Trends Roundup
Content is a valuable medium for any business, large or small. The key is to understand your audience and use all the tools available to create relevant and useful content for them.
Use these key trends for 2023 to generate content ideas and strategize and optimize your content marketing to reach the right people on the right channels. In 2023, experiment, get creative, and be bold to optimize your content marketing.
Use your content to engage and influence your audience
Content comes in many different formats and it can be difficult to figure out which one is right for your business. DMI’s Short Content Marketing certification helps you create personas and effective SEO strategies, showing you how to unleash your creativity and tell compelling stories. You’ll also learn about different digital channels for sharing content and how to measure performance. Start today!
