Video Marketing Services

This idea isn’t new: businesses require a video marketing strategy. The significance of video on all platforms and channels has shifted.

Video is no longer just an afterthought in your digital marketing strategy. It’s important for your outreach and marketing efforts, especially your social media marketing approach . What is the significance of this? You’re probably lagging behind if you’re not making videos. But don’t be concerned. The more plain and raw the material looks in most videos, the more real it appears… and that’s what your audience is looking for.

The Importance of Video Marketing

Video Boosts Conversions and Sales

Video might potentially result in direct sales. According to studies, 74% of people who saw an explainer film about a product or service went on to buy it. After all, our most dominating sense is vision and the majority of information sent to our brain is visual.

Video Shows Great ROI

Despite the fact that video creation is not the easiest nor cheapest operation, it pays off handsomely. 83 percent of businesses feel that video provides a good return on investment. Internet video editing tools are developing all the time and becoming more accessible. Even your smartphone is capable of producing good films.

Video Builds Trust

Some clients are still hesitant to buy products and services via the internet. Effective marketing films, on the other hand, showcase your items in a conversational manner. This provides a sense of personalization, which is why 57 percent of buyers think videos have increased their trust.

Google Loves Videos

Make sure your YouTube videos are SEO-friendly and include a link to your company's website. Since YouTube is owned by Google, they like putting their own site first for a variety of keywords.

Video Appeals to Mobile Users

Video and mobile are inextricably linked. 90% of people view videos on their mobile devices. Every year, mobile video usage doubles. Users are twice as likely to feel a personal connection to firms that provide video content or advertisements on their phones than TV watchers.

Video Marketing Can Explain Everything

45 percent of organizations use an explanation video on their homepage. 83 percent of the firms believe their homepage explanation video was successful. Users have viewed a video explanation video to learn more about a product or service 98% of the time, according to Nielsen's research.

Types of Video Marketing

Knowing your aim when you sit down to make a video is an important aspect of developing a successful content marketing plan. To that end, make sure the video’s kind and channel purpose (if you’re publishing on social) are both appropriate for the intended audience.

Explainers may be used in conjunction with manuals, customer support operations, and a variety of other applications to assist educate customers about your product.
Interviews can be used to elicit debate between competing points of view or to promote a certain guest or influencer. You may always re-use the audio and advertise it as a podcast if you’re doing films with guest experts, for example.
Product reviews and demo videos can be used for educational purposes, as well as in conjunction with instructions, customer service activities, and a whole range of other applications.
Live Video is the ideal way to be close to your audience, and it works especially well on social media.