As the most popular platform for interacting with friends online and sharing content. Facebook continues to rule supreme among social media platforms. Facebook has evolved from being just a place for friends to hang out to becoming a platform for companies to communicate with customers. And promote themselves. We’ll examine seven strategies for using Facebook marketing in this article.
Facebook is a potent marketing tool, whether you’re a large multinational or a tiny local business. It’s a terrific place to enlighten customers, build brand identification, and increase your reach.
How to Make Your Facebook Business Page a Success
An excellent free marketing option for companies is a Facebook profile. These sites allow businesses to brand themselves by allowing them to share links and photographs. And posts on a customizable page to better convey their personality and character. Businesses can do this in addition to listing their product and service offers.
A fantastic place to establish your brand identity and display your human side is on your Facebook company page. On Facebook, you can let free a little more; don’t scare to be silly.
In the end, you should think about what your primary audience would like to see. Share anything on social media that relate to your business and seems interesting to your target audience. This includes photographs, links, and videos. To find out what resonates with your audience the most, use Facebook Insights.
A footwear store might post an article on how to precisely measure your foot size, what kind of shoe inserts are appropriate for certain sore feet troubles, etc. in addition to humorous footage of dogs walking in tiny shoes. The optimal combination would include posts about your store updates, instructional information, and humorous content.
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Facebook Marketing: Traditional Ads
With Facebook adverts, which show up on the side columns of the Facebook website, Facebook offers its own kind of advertising. Marketplace Ads is a more specific term for these traditional advertisements. They contain an image, a click-through link to a Facebook page, a Facebook app, or an external website, as well as a headline with copy.
One method for boosting likes or generating website clicks is to integrate Facebook advertising into your Facebook marketing strategy.
Features of Facebook advertising include:
- Demographic targeting using age, location, education, and interest data from Facebook users
- Setting up advertising budgets
- Multiple ad versions can test simultaneously in order to compare ad structure and layout
- Built-in tools for measuring the effectiveness of ads
Given that Facebook withholds data on their ad CTRs, it is challenging to determine the true effectiveness of their advertising. In our infographic comparing Facebook ads to Google display ads, we discovered that Facebook ads typically have a CTR of 0.051% and an average CPC of $0.80. However, the cost of Facebook advertising for a business can vary greatly depending on the targeting options selected and the level of competition.
In order to get more “Likes,” you can employ Facebook advertising. Once a user “Likes” your page, they effectively become followers of your company page, and your posts will show up in their news feed.
As a result, more users engage with you and your company, building connections that might later result in conversions.
holding Facebook competitions
Another Facebook marketing strategy that might grow fans and company exposure is to run contests, sweepstakes, or promotions.
Be mindful that Facebook cannot hold contests (you cannot request likes as entries, require people to leave answers in the comments, or do any of these things). Businesses must create their Facebook contests using a third-party app, then link to the app from their Facebook profile.
You can accomplish this with both some free tools and a ton of expensive ones. Several free contest templates are available from Shortstack if your page has fewer than 2,000 likes. Pagemodo offers a free alternative as well. Although many third-party Facebook contest apps have free versions, these apps have few options.
Promoted Facebook Posts
Facebook Promoted Posts enable Facebook page owners to pay a set fee to increase a certain post’s reach and impressions by having it seen by a predetermined number of users.
Why should I have to pay to guarantee that people who are my followers view my post? this is a question that several businesses have raised. If a user likes my page, they ought always always be able to view my posts in their news feed, right? Because it is assumed that users spend every waking hour on Facebook’s news feed, the answer to this question is no. We hope this isn’t true for the sake of your Facebook friends’ health and security!
There is a chance that a fan of yours will notice your story if they are browsing their news feed at the time you submit it, but even then there is no assurance if it is clogged with other posts. The solution is Promoted Posts, which increases your likelihood of getting viewed on a user’s news stream. Existing admirers are shown Facebook Promoted Posts, and there is also an option to reach their friends.
Simply click the button next to any of your page posts to set up promoted posts.
Although the flat charge makes the process simpler, Promoted Posts don’t have the same targeting choices as other Facebook ads.
Featured Stories
Sponsored Stories are a sort of Facebook advertisement that displays to a user’s friends their interactions, such as a Facebook like.
The “word of mouth” marketing strategy is one that Sponsored Stories aims to take advantage of. A person is more likely to pay attention if he notices that three of his friends also like the particular page. The objective of Sponsored Stories is to get users to behave similarly to their friends. If an advertiser wants more page likes, they can select to display friends who have “liked” the page, while another option is to display friends who have “claimed this offer.”
While a user’s news feed is automatically updated when a friend likes a page or accepts an offer, these posts are frequently missed. Sponsored Stories are given priority placement and are able to show up in news feeds and the right sidebar. The sole ad format accessible on mobile devices is Sponsored Stories.
Sponsored Stories can be utilized with any Facebook Open Graph app; they are not limited to likes or offers. Sponsored Stories can inform viewers that a friend who recently installed Scramble With Friends on Facebook has played the game, along with an invitation to “challenge them,” “play with them,” or any other version.
Sponsored Stories, according to Facebook, have a 46% higher click-through rate (CTR) and a 20% cheaper cost per click (CPC) than standard Facebook advertisements, making them a very serious Facebook marketing tactic.
The Facebook ad create flow makes it simple to build Facebook Sponsored Stories. Advertisers require to work with a third-party provider in order to leverage Open Graph Sponsored Stories with a unique call to action.
Google Open Graph
Businesses can mark a user’s activity with their app using Facebook Open Graph. Facebook Open Graph posts billions of interactions every day.
Businesses can develop third-party applications that connect to users and notify Facebook users when they do certain actions within the application. The Open Graph feature on Facebook offers innovative interaction alternatives in addition to the usual “like” and “comment” buttons. It’s up to businesses to get inventive when posting recommendations for consumers to “listen,” “taste,” or “read.”
Almost every time a website or app requests a Facebook login from users, it is doing so in order to link the user to the Facebook Open Graph.
A wonderful illustration of how Facebook Open Graph may use as a potent Facebook marketing tool is Spotify.
A Facebook login prompt is where it all begins
A request for authorization immediately follows, which many users quickly click through. In fact, I found that I had granted permissions to 130 apps, 95% of which I can’t remember why I did.
When given permission, Spotify can stream the music a user is currently listening to on a friend’s news feed.
Users can like the song their buddy is listening to, play the song themselves, or mark it as a favorite on Spotify, as you can see from the options provided.
These open graph operations are distinctive enough to stand out in a user’s news feed’s chaos of crowded content.
When a user completes a level or earns an achievement, many Facebook games post a note using Facebook open graph actions.
Open graph actions, which capitalize on the concept of word of mouth, characteriz as a new kind of customer story. The newest and greatest Facebook marketing tool, open graph posts are more meaningful to consumers since they create by a familiar friend rather than just a brand.
Facebook Exchange (FBX)
Real-time bidding on Facebook Exchange enables advertisers to benefit from ad retargeting on Facebook. When a customer sees a product page on a merchant’s website but doesn’t make a purchase, the store can then utilize FBX to display an ad for that same product on Facebook. Advertisers can target audiences based on web history data.
Previously restricted to the side columns, Facebook retargeting ads now permit to display in news feeds, the most valuable Facebook real estate. The response rates for news feed advertising are 10 to 50 times better than those for ad placements in the right column, which is fantastic news for FBX advertisers.
So how effective are Facebook Exchange ads? Compared to other web retargeting advertisements, including those provided by the Google Display Network, the CTR for Facebook Exchange ads is 40% lower. The cost per unique click for other retargeting advertisements is 80% lower than for Facebook retargeting ads. Even said, FBX advertisements are significantly less expensive in terms of cost-per-impression and cost-per-click, so the financial advantages depend on the requirements of your company. These figures could also alter when FBX advertising start to show up in the news feed more frequently.
