A fact is something that happens in real life that distinguishes the truth from fiction.
Some truths are stranger than others, such as the fact that the British royal family is not permitted to play Monopoly. Or that it is banned in Switzerland to keep only one guinea pig because they get lonely?
Even if certain facts appear weird, they are necessary for making important life decisions. So, here are some interesting digital marketing stats that may influence your strategies:
Digital Marketing Facts
- Because of the Covid-19 epidemic, 65% of firms have increased their digital marketing efforts.
- Digital activities will consume 72% of a marketing expenditure.
- 43% of companies do not have an app.
- 45 percent of marketers aim to concentrate on website optimization in the coming year to improve digital consumer experience.
- 70% of consumers strongly believe that the product with the highest rating or review influences them, while another 67% want the best price.
- In 2021, more than 77% of digital marketers spent in data to better their digital marketing.
SEO
- SEO is actively invested in by approximately 64% of marketers.
- Organic search is the most successful distribution route for 89% of firms.
- According to Google, increased emotions will drive searches in 2022.
- According to studies, 94% of the world’s information receives no external links.
- The first organic search results on Google account for 32.5% of a search term’s traffic share.
- A search engine is the starting point for 68% of online experiences.
- Within a year of publication, just 5.7% of pages will rank in the top 10 search results.
- Only one or two words account for 70.87 percent of the keywords with over 10,000 monthly searches.
- Google searches for ‘in stock’ have increased by almost 700% in the last year.
Content marketing Facts
- Social media (89%), email (87%), and their own blog/website (86%), are the top three organic content delivery platforms used by B2B marketers.
- Content with relevant pictures receives approximately 94% more views.
- Titles with 6-13 words receive the greatest and most constant traffic (this blog has 7, perhaps that’s why you’re here!).
- Every month, WordPress users create roughly 70 million new posts.
- Because the typical consumer’s attention span is 8 seconds, you must make your content count!
- 85% of web material is under 1000 words long. Long form material (greater than 1000 words), on the other hand, earns more shares and links.
- B2C content is more likely to be emotional in nature, with the goal of making the buyer feel good about their purchase.
- 84% of customers want businesses to create engaging and useful content experiences.
- Businesses with blogs receive twice as much email traffic as those without.
Email Marketing
- Email marketing is used by 87% of B2B marketers as part of their strategy.
- The average open rate in the retail industry is 12.6%, compared to 24.8% in financial services.
- Friday emails have a greater open and click rate than emails sent on other days of the week.
- According to one research, 49% of all emails are opened on a mobile device.
- 41% of millennials check their work email before or after going to bed.
Paid & Social Media Facts
- In 2021, the UK digital ad spend will have increased by 16.8% to more than £19.23 billion.
- A poll of digital marketers conducted in early 2022 revealed that they spend 15.97% of their marketing expenditure on social media.
- Internet users aged 16 to 64 spend an average of 1 hour and 49 minutes every day on social media. (Hootsuite) LinkedIn is the most popular platform for B2B buyers to share professional content.
- Weekend posts receive 27.3% more interactions than weekday posts.
- With over 2 billion downloads, TikTok is the fastest growing social media network. (For additional information on how effective TikTok may be for your digital strategy, click here.)
- There has been a 30% increase in the number of consumers who think TikTok has influenced their online purchases. (From Jungle Scout)
- In 2020, the number of tweets shared fell by 10%.
- Search ads can raise brand awareness by 80%, while display ads can increase website traffic by 300%.
- After having a great encounter with a brand on social media, 77% of consumers will prefer that brand over a competitor.
- 91% of executives anticipate an increase in their social media marketing budget over the next three years, with the majority predicting an increase of greater than 50%.
- Bad quality of product or support (49%), poor customer service (49%), irrelevant material (45%), and too many adverts (45%) are the top four reasons social media users will unfollow a brand.
- Infographics are loved and shared three times more than other types of material on social media.
Video Marketing
- Almost 40% of marketers claim the Covid-19 pandemic has influenced their ambitions to incorporate video into their marketing.
- According to 84% of firms, using video has helped them generate leads.
- By the end of 2022, there will be 3.37 billion video watchers worldwide.
- Over the last year, 78% of individuals have watched a live broadcast.
- By 2022, online videos will account for more than 82 percent of total consumer internet traffic.
- Video material is shared twice as much as any other type of content, including social media posts.
- 67% of viewers will abandon a video before it concludes.
- According to 95% of marketers, video has helped consumers better understand their products and/or services.
- When asked how they’d want to learn about a product or service, 69% answered they’d rather watch a short video.
- In 2020, videos with the hashtag #WithMe in the headline received over 2 billion views.
- According to Comscore, between May 2020 and May 2021, the amount of time people aged 55 and up spent watching YouTube videos climbed by 10%.
Hopefully, these facts have given you something to think about for the rest of the day as well as satiated your desire for new information! If any of the above has piqued your interest and you’d want to explore it further with the staff at Embryo, please phone 0161 327 2635 or get in touch.
